Why you need a privacy policy on day one
If your site collects anything about visitors, and an analytics script or a signup form counts, most privacy laws expect you to explain what you collect and why. The App Store, Google Play, Stripe, Google OAuth and most ad platforms also require a privacy policy URL before they approve you. It is one of the most common blockers in a launch week.
What a policy should cover
- What you collect: account details, email, payment info, usage data, cookies, uploaded content.
- Why you collect it: to provide the service, process payments, improve the product, send newsletters.
- Who you share it with: your processors, such as hosting, analytics, payments and email.
- How long you keep it and how you protect it.
- People's rights: access, correction, deletion and how to ask.
- How to contact you.
The generator only includes sections for the data and services you tick, so the draft describes your product rather than every product.
GDPR and CCPA
If anyone in the EU or UK can sign up, the GDPR applies, and your policy needs a legal basis for each use of data, the rights people have, and how you handle international transfers. California's CCPA, as amended by the CPRA, applies to businesses above certain revenue or data thresholds and requires a description of consumer rights and whether you sell or share personal information. Ticking either option adds those sections.
Before you publish
This is a template-built draft, not legal advice. Templates cannot know about your edge cases: health or financial data, children's apps, data brokers, or selling data. Check every statement against what your product really does, update it when you add a new tool, and get it reviewed by a lawyer.
Then link it in your footer, signup form and app store listing. For your terms, use the terms of service generator, and work through the rest of launch week with the launch checklist.