One launch, six different audiences
The same announcement posted everywhere reads like an ad everywhere. Each community has norms, and posts that ignore them get ignored or removed.
- Product Hunt. The maker's first comment carries the launch. Say who you are, why you built it, what it does in a few lines, and ask for specific feedback.
- Show HN. The title must be "Show HN: Name – what it does" with no marketing words. The text is modest and technical: how it works, what is rough, what you want feedback on. Check the title with the Show HN title scorer.
- Reddit r/SideProject. Write like a person sharing something they made. Mention the link once. Read each subreddit's self-promotion rules first.
- X thread. Five posts of 280 characters or fewer: the hook, three concrete details, then the link and a question.
- LinkedIn. Short lines, a specific first sentence (not "I'm thrilled to announce"), and a question to invite comments.
- Indie Hackers. Candid and numbers-friendly: what you built, how, how long it took, and what is next.
What the drafts avoid
Every draft is written without hype words, exclamation marks or em dashes, and only uses facts you provide. It will not invent users, revenue or testimonials. If you have real early numbers, put them in "what is new" and they will be used.
After you post
- Reply to every comment in the first few hours. On every platform, engagement in that window decides reach.
- Ask for feedback, never for upvotes. Vote rings get posts penalised.
- Track which post sent signups with links from the UTM builder.
List your product on SwipeToLaunch the same day, and work through the rest of the week with the launch checklist.