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Product description generator

One-liner, short and long descriptions and feature bullets from your site.

How to use it

  1. Add your product. The name, plus your website, a few notes, or both.
  2. We read the page. If you give a URL, we fetch it and pull the title, meta description and the first part of the text, so the copy says what your site says.
  3. Get four lengths. A one-liner under 60 characters, a summary under 160, about 120 words of description, and five feature bullets.
  4. Check and paste. Read it once for accuracy, then use each piece where it fits.

Why you need four lengths

Every launch site asks for your product in a different size. Product Hunt wants a tagline and a description. Directories want a one-liner and a paragraph. App stores want a short subtitle and a long description. Your homepage needs a meta description of about 155 characters. Writing each from scratch every time leads to five slightly different stories about the same product.

Settle them once:

  • One-liner (60 characters). What it is. Used in cards, bios and title tags.
  • Short description (160 characters). What it is and who it is for. Used as your meta description and in most directory listings.
  • Long description (about 120 words). What it does, how it works, and who it is for, in two short paragraphs.
  • Five feature bullets. Concrete capabilities, not adjectives.

Grounded in your page, not invented

When you give a website, the generator reads it first and writes from what the page actually says. It is told to leave out anything the input does not support, so it will not invent customer counts, awards or features. If your homepage is mostly rendered by JavaScript and has little readable text, add a few notes in your own words instead.

Writing tips that hold for any listing

  1. Lead with the job, not the category. "Tracks sourdough starter feedings" beats "A baking productivity platform".
  2. Name the audience. "For home bakers" helps the right people self-select.
  3. Swap adjectives for specifics. "Syncs in under a second" beats "blazing fast".
  4. Keep the same core sentence everywhere. Consistency across listings helps people and search engines recognise you.

Then turn the copy into posts with the launch post generator, and check your homepage's tags with the meta tags checker.

What you get

  • Reads your website to ground the copy
  • One-liner, short, long and bullet versions
  • Character counts for each length
  • Never invents numbers or customers

Questions

How long should a product description be?

It depends on where it goes. Use about 60 characters for a one-liner, 150 to 160 for a meta description or directory summary, and 100 to 150 words for a full listing. This tool gives you all of them at once.

Does it read my website?

Yes, if you paste a URL. It fetches the page and reads the title, meta description and the first part of the visible text, then writes from that. It does not run JavaScript, so add your own notes if your page is mostly client-rendered.

Can I use the description on Product Hunt and app stores?

Yes. The one-liner fits Product Hunt's tagline field and the long description fits most listing forms. App stores allow longer descriptions, so treat this as the opening and add detail below it.

Will it make up features?

It is instructed to use only what your page and notes say and to leave out anything else. Still read the result before publishing, because you know your product better than any writer.