What a slug is
The slug is the readable part of a URL after the domain: in example.com/blog/launch-checklist, the slug is launch-checklist. Search engines show it in results, people read it before they click, and it ends up in every link to the page. A short, clear slug looks trustworthy and is easy to share.
What this tool does
- Lowercases everything. Some servers treat
/Pricingand/pricingas different pages, which creates duplicates. - Removes accents. "Crème brûlée" becomes
creme-brulee, so the URL stays plain ASCII for Latin text. Letters in other scripts are kept. - Strips punctuation. Apostrophes vanish (
dont), ampersands becomeand, everything else becomes a separator. - Drops stop words when you ask: "The Best Tools for the Job" becomes
best-tools-job. - Caps the length at a whole word, so a slug never ends halfway through one.
Slug best practice
- Use hyphens. Google treats hyphens as word separators. Underscores join words together, so
launch_checklistcan read as one token. - Keep it short. Three to five words is plenty. Drop dates and years unless the page is genuinely about that date, so the URL does not age.
- Include the main keyword, once, the way people search it.
- Do not change it later without a redirect. A slug is a promise. If you must change one, add a 301 with the redirect generator.
Next steps
Check how the full URL looks in a search result with the SERP preview. Need the title itself in a different case for headings? Try the case converter.