# Title Tag Checker

> Test a title tag's pixel width, length and keyword position as you type. Catch truncation, all caps, repeated words and brand-first titles before publishing.

Use it free at https://swipetolaunch.com/tools/title-tag-checker

## How to use it

1. **Type or paste a title.** Results update with every keystroke.
2. **Add a keyword.** Optional. We find where it sits and whether it survives truncation.
3. **Add your brand.** Optional. We check whether it leads or follows the topic.
4. **Fix the warnings.** Each one says what to change and why.

## What makes a good title tag

The title tag is the headline of your search result and the strongest relevance signal you write by hand. A good one does three things: tells the searcher exactly what the page is, uses the words they typed, and fits on one line.

## The checks

- **Pixel width.** Google cuts desktop titles at about 600 pixels. We measure your title in 20px Arial in your own browser and show where the cut would fall.
- **Characters.** 30 to 60 is the comfortable range. Very short titles waste the space; long ones get cut or rewritten.
- **Keyword position.** Titles that start with the search phrase are easier to scan and survive truncation. If the keyword sits in the part that gets cut off, searchers never see it.
- **All caps.** Capitals are wider and read as shouting. Google may rewrite them.
- **Repeated words.** "Cheap shoes, cheap boots, cheap socks" reads as stuffing. Say it once.
- **Brand first.** "Acme | Invoice API" pushes the topic to the back. Unless people search for your brand, lead with the topic and end with the brand.

## A pattern that works

`Primary keyword: specific benefit | Brand`

For example: "Invoice API: Send and Track Invoices in One Call | Acme". The phrase people search comes first, the reason to click follows, and the brand confirms who you are. For a homepage, the brand can lead, since people search for it by name.

## Titles across a site

Every page needs its own title. Duplicates confuse search engines about which page to show and are among the first things an audit flags. Run a live page through the [SEO checker](/tools/seo-checker) to see its title alongside the rest of its on-page signals, and preview the full snippet in the [SERP preview](/tools/serp-preview).

## What you get

- Canvas pixel width with a visual meter
- Keyword position and truncation check
- All caps, repeated word and brand-first warnings
- Desktop result preview

## Questions

### What is the ideal title tag length?

Between 50 and 60 characters usually fits, but the real limit is about 600 pixels on desktop. Wide letters like W and M use more space, so check the pixel width rather than counting characters.

### Should the keyword be at the start of the title?

Usually, yes. Front-loaded keywords are seen first, match the search visibly and survive truncation. Write it naturally; a readable title beats an exact-match one.

### Should I put my brand name in the title?

Yes, at the end, separated by a pipe or dash. It adds recognition without pushing the topic out of view. On the homepage the brand can come first.

### Does the title tag have to match the H1?

Not exactly, but they should say the same thing. Google is more likely to keep your title when it agrees with the main heading on the page.