# Press Kit Generator

> Fill in one form and download a startup press kit as a ready HTML page and Markdown: about, fact sheet, key facts, a founder quote, logos and a press contact.

Use it free at https://swipetolaunch.com/tools/press-kit-generator

## How to use it

1. **Fill in the form.** Name, tagline, description, fact sheet, key facts, a quote, logo links and a press contact. Skip anything you do not have.
2. **Check the Markdown.** It updates as you type, so you can see exactly what writers will read.
3. **Download.** Get a standalone HTML page to host at /press, or Markdown for Notion, GitHub or a shared doc.
4. **Link it.** Put the press page in your footer and in every launch post and pitch email.

## What a press kit is for

Writers, podcast hosts and directory editors work fast. When they decide to mention you, they need your name spelled right, a one-line description, a logo that is not a screenshot, and someone to email. If they have to ask, many will not. A press kit puts all of that in one place they can find without contacting you.

## What to include

- **About.** Two short paragraphs: what it is, who it is for, and what is different. Use the same core description you use everywhere else.
- **Fact sheet.** Founded, founders, location, website. Short and scannable.
- **Key facts.** Three to six lines a writer could quote: pricing, platforms, a real milestone, how it is built. Only facts you can stand behind.
- **A quote.** One or two sentences from a founder, in plain words, about why the product exists.
- **Logos and images.** Direct links to SVG and PNG files on light and dark backgrounds, and a screenshot or two.
- **Press contact.** A name and an email that someone actually reads.

## Where to host it

Download the HTML page and host it at yoursite.com/press, then link it from your footer. It is a single file with no scripts or outside requests, so it works on any host. Add the Markdown to your repository or a public Notion page if that is where your community looks.

## Privacy and safety

The kit is built entirely in your browser. Nothing you type is sent to our server. In the HTML page, everything is escaped, and only http and https links are kept, so a stray paste cannot break the page.

## The SwipeToLaunch badge

If your product is listed on [SwipeToLaunch](/submit), you can add a "Featured on SwipeToLaunch" badge to your press page or site footer. It is a plain link with inline styles, no script and no tracking. Write your description first with the [product description generator](/tools/product-description-generator), and make a share image with the [OG image generator](/tools/og-image-generator).

## What you get

- Standalone HTML press page download
- Markdown version for docs and repos
- Escapes everything and keeps only http(s) links
- Featured on SwipeToLaunch badge snippet
- Built entirely in your browser

## Questions

### What should a startup press kit include?

A short about section, a fact sheet (founded, founders, location, website), a few quotable key facts, a founder quote, downloadable logos and screenshots, and a press contact email. Keep it to one page.

### Where should I put my press kit?

At a simple URL like yoursite.com/press, linked from your footer. Link it in launch posts and pitch emails too, so writers can grab what they need without asking.

### Do I need a press kit for a small launch?

It helps even for small launches. Directory editors, newsletter writers and podcast hosts move faster when your logo and description are in one place, and it takes about ten minutes with this tool.

### Is my information stored?

No. The press kit is generated in your browser and never sent to our server. Download the files before you close the tab, because the form does not save.