# Free tools for founders

> 62 free SEO and launch tools. No signup.

## Launch

Names, taglines, checklists and copy for the week you ship.

- [Startup Name Generator](https://swipetolaunch.com/tools/startup-name-generator.md): 16 name ideas with rationale and a quick domain check.
- [Launch Checklist](https://swipetolaunch.com/tools/launch-checklist.md): 42 launch steps with the reason for each, saved in your browser.
- [Tagline Generator](https://swipetolaunch.com/tools/tagline-generator.md): 12 taglines under 60 characters, grouped by angle.
- [Product Description Generator](https://swipetolaunch.com/tools/product-description-generator.md): One-liner, short and long descriptions and feature bullets from your site.
- [Launch Post Generator](https://swipetolaunch.com/tools/launch-post-generator.md): A ready launch post in each platform's norms, from PH to Show HN.
- [Keyword Generator](https://swipetolaunch.com/tools/keyword-generator.md): Keyword ideas grouped by type, each with a search intent label.
- [Show HN Title Scorer](https://swipetolaunch.com/tools/show-hn-title-scorer.md): Checks a Show HN title against HN's rules and suggests a rewrite.
- [Press Kit Generator](https://swipetolaunch.com/tools/press-kit-generator.md): A press kit page and Markdown from one form, built in your browser.
- [Backlink Value Calculator](https://swipetolaunch.com/tools/backlink-value-calculator.md): Score a link opportunity 0–100 and see a rough market cost.
- [SaaS Pricing Calculator](https://swipetolaunch.com/tools/saas-pricing-calculator.md): Customers and visitors needed for a target MRR, with LTV and payback.
- [MRR Calculator](https://swipetolaunch.com/tools/mrr-calculator.md): MRR, ARR, ARPU, net new MRR and a 12-month projection.

## Authority & backlinks

Domain Rating, link audits and domain history before you spend time on outreach.

- [Domain Rating Checker](https://swipetolaunch.com/tools/domain-rating.md): Live Ahrefs Domain Rating (0–100) for any domain.
- [Bulk DR Checker](https://swipetolaunch.com/tools/bulk-domain-rating.md): Ahrefs DR for up to 25 domains at once, sortable, with CSV export.
- [DR Compare](https://swipetolaunch.com/tools/domain-rating-compare.md): Your site and a competitor's Ahrefs DR, side by side.

## On-page SEO

Read any page the way a crawler does: titles, meta, headings, schema, links and images.

- [SEO Checker](https://swipetolaunch.com/tools/seo-checker.md): A scored on-page SEO audit with a pass, warn or fail fix list.
- [Meta Tags Checker](https://swipetolaunch.com/tools/meta-tags-checker.md): Every meta tag and head link on a page, in one table.
- [Heading Analyzer](https://swipetolaunch.com/tools/heading-analyzer.md): The H1–H6 outline of any page, with structure problems flagged.
- [Schema Markup Checker](https://swipetolaunch.com/tools/schema-markup-checker.md): Every JSON-LD block on a page, parsed, typed and checked.
- [Image Alt Text Checker](https://swipetolaunch.com/tools/image-alt-checker.md): Every image on a page with its alt text status: missing, empty or present.
- [Dofollow Checker](https://swipetolaunch.com/tools/dofollow-nofollow-checker.md): Every link on a page, marked dofollow, nofollow, ugc or sponsored.
- [Canonical URL Checker](https://swipetolaunch.com/tools/canonical-url-checker.md): Checks rel=canonical against the final URL and explains the verdict.
- [Hreflang Checker](https://swipetolaunch.com/tools/hreflang-checker.md): Validates hreflang codes, x-default, self-reference and return links.
- [Open Graph Checker](https://swipetolaunch.com/tools/open-graph-checker.md): Social share card previews plus every og: and twitter: tag on a page.
- [Broken Link Checker](https://swipetolaunch.com/tools/broken-link-checker.md): Tests up to 60 links on a page for 404s, errors and redirects.
- [Website Compare](https://swipetolaunch.com/tools/website-compare.md): Two pages side by side on DR, SEO basics, content and speed.
- [Webpage to Markdown](https://swipetolaunch.com/tools/webpage-to-markdown.md): Turns any URL into clean Markdown for notes, docs and LLM prompts.

## Technical SEO

Redirects, headers, robots.txt, sitemaps, DNS, email auth and speed.

- [Redirect Checker](https://swipetolaunch.com/tools/redirect-checker.md): Every hop in a redirect chain, with status codes, timing and fixes.
- [HTTP Header Checker](https://swipetolaunch.com/tools/http-header-checker.md): All response headers for a URL, plus a security, caching and indexing checklist.
- [Robots.txt Tester](https://swipetolaunch.com/tools/robots-txt-tester.md): Test a path against robots.txt for any crawler, and see which AI bots are blocked.
- [Sitemap Checker](https://swipetolaunch.com/tools/sitemap-checker.md): Find and validate a site's XML sitemaps, including indexes and .gz files.
- [Sitemap URL Extractor](https://swipetolaunch.com/tools/sitemap-url-extractor.md): Pull every <loc> URL out of a sitemap or index, then copy or export to CSV.
- [llms.txt Validator](https://swipetolaunch.com/tools/llms-txt-validator.md): Check an llms.txt file's structure against llmstxt.org and test its links.
- [DNS Lookup](https://swipetolaunch.com/tools/dns-lookup.md): All the common DNS records for a domain, with TTLs, in one lookup.
- [SSL Certificate Checker](https://swipetolaunch.com/tools/ssl-certificate-checker.md): Certificate issuer, expiry and covered names, plus a live HTTPS and redirect test.
- [SPF, DKIM and DMARC Checker](https://swipetolaunch.com/tools/email-auth-checker.md): SPF, DKIM, DMARC, MX and BIMI for a domain, with fixes for each problem.
- [WHOIS Lookup](https://swipetolaunch.com/tools/whois-lookup.md): Registrar, domain age, expiry date, status and nameservers from RDAP.
- [Website Down Checker](https://swipetolaunch.com/tools/website-down-checker.md): Is a site down for everyone or just you? Live status, response time and server.
- [Page Speed Checker](https://swipetolaunch.com/tools/page-speed-checker.md): Lighthouse scores, Core Web Vitals and the top fixes for any page.

## SEO generators

Write the tags and files search engines and AI answer engines read.

- [Robots.txt Generator](https://swipetolaunch.com/tools/robots-txt-generator.md): Disallow rules, sitemaps, per-bot rules and an AI crawler block, ready to download.
- [Meta Tag Generator](https://swipetolaunch.com/tools/meta-tag-generator.md): Title, description, canonical, robots and social tags as one HTML snippet.
- [Open Graph Generator](https://swipetolaunch.com/tools/open-graph-generator.md): OG and X card tags with a live share preview for Facebook, LinkedIn and X.
- [SERP Preview](https://swipetolaunch.com/tools/serp-preview.md): Desktop and mobile Google snippet preview with pixel widths and truncation.
- [FAQ Schema Generator](https://swipetolaunch.com/tools/faq-schema-generator.md): Questions and answers in, FAQPage JSON-LD out.
- [Schema Markup Generator](https://swipetolaunch.com/tools/schema-markup-generator.md): Pick a schema.org type, fill the fields, copy clean JSON-LD.
- [llms.txt Generator](https://swipetolaunch.com/tools/llms-txt-generator.md): Build an llmstxt.org-format file that points AI assistants at your best pages.
- [XML Sitemap Generator](https://swipetolaunch.com/tools/sitemap-generator.md): Turn a list of URLs into a valid sitemap.xml, split with an index past 50,000.
- [UTM Builder](https://swipetolaunch.com/tools/utm-builder.md): Tagged campaign links with launch presets and a GA4 channel preview.
- [Redirect Generator](https://swipetolaunch.com/tools/redirect-generator.md): One list of redirects, written for Apache, Nginx, Cloudflare, Netlify, Vercel and Next.js.
- [Slug Generator](https://swipetolaunch.com/tools/slug-generator.md): Titles in, short lowercase URL slugs out, one at a time or in bulk.
- [Title Tag Checker](https://swipetolaunch.com/tools/title-tag-checker.md): Pixel width, length, keyword position and common mistakes in a title tag.

## Content & branding

Count, clean, convert and brand: Markdown converters, QR codes, favicons and OG images.

- [Word Counter](https://swipetolaunch.com/tools/word-counter.md): Live word, character and sentence counts with reading time.
- [Readability Checker](https://swipetolaunch.com/tools/readability-checker.md): Six readability formulas, grade level and long sentences flagged.
- [Keyword Density Checker](https://swipetolaunch.com/tools/keyword-density-checker.md): Phrase frequency and density, a target keyword check and stuffing warnings.
- [Case Converter](https://swipetolaunch.com/tools/case-converter.md): Nine cases at once, from AP-style Title Case to snake_case.
- [HTML to Markdown](https://swipetolaunch.com/tools/html-to-markdown.md): Paste HTML, get clean GitHub-flavored Markdown with tables.
- [CSV to Markdown Table](https://swipetolaunch.com/tools/csv-to-markdown.md): CSV to a padded GFM table, or a Markdown table back to CSV.
- [JSON to Markdown](https://swipetolaunch.com/tools/json-to-markdown.md): JSON to tables and nested lists, with line and column error reporting.
- [QR Code Generator](https://swipetolaunch.com/tools/qr-code-generator.md): Static QR codes for any URL or text, as PNG or SVG.
- [Favicon Generator](https://swipetolaunch.com/tools/favicon-generator.md): Text or emoji favicons in every size, with the HTML and manifest.
- [OG Image Generator](https://swipetolaunch.com/tools/og-image-generator.md): 1200×630 share images with title, logo and colors, as PNG.
- [Privacy Policy Generator](https://swipetolaunch.com/tools/privacy-policy-generator.md): A privacy policy draft from your data, tools and laws, in Markdown or HTML.
- [Terms of Service Generator](https://swipetolaunch.com/tools/terms-generator.md): A terms of service draft for SaaS, apps and marketplaces.
