# Google Analytics alternative

> About Google Analytics: Google's free website analytics. These products list themselves as alternatives to it. Positioning is from each listing, not an endorsement.

People look for Google Analytics alternatives for three reasons: privacy rules and cookie banners, a learning curve that keeps the team out of the dashboards, or cost at higher traffic. Compare whether it needs consent banners, how events are defined, how long data is kept, whether you can self-host or export raw data, and how pricing scales with traffic or events.

## Ranked by swipes

| Product | What it does | Pricing | Score | Categories |
| --- | --- | --- | --- | --- |
| [Plausible](https://swipetolaunch.com/p/plausible.md) | Analytics without cookies or personal data | Paid | 41% of 17 swipes | Analytics |

## Questions

### What is the best free Google Analytics alternative?

None of the listings here is marked free or freemium right now.

### How are these ranked?

By swipes, smoothed for sample size: see https://swipetolaunch.com/about.md.

## Related

- [Amplitude alternatives](https://swipetolaunch.com/alternatives/amplitude.md)
- [App Store Connect alternatives](https://swipetolaunch.com/alternatives/app-store-connect.md)
- [Fathom alternatives](https://swipetolaunch.com/alternatives/fathom.md)
- [Hotjar alternatives](https://swipetolaunch.com/alternatives/hotjar.md)
- [Mixpanel alternatives](https://swipetolaunch.com/alternatives/mixpanel.md)

Page: https://swipetolaunch.com/alternatives/google-analytics